Profit Model Of Internet Medical Enterprise

In recent years,with the rapid development of population health information,big data,cloud computing,AI,Internet and other technologies are constantly changing the medical and health industry.Because of the large-scale development of Internet applications,the integration of the traditional medical industry and the Internet is gradually forming a new format.Internet medical enterprises are showing blowout growth trend,and at present,there are more than 3000 such enterprises in China.In solving the problems of “difficult and expensive medical treatment” in the current medical and health industry,Internet medical companies have a lot of outstanding advantages and present a diversified profit model,because they have brought new breakthroughs in simplifying the medical service process and promoting the optimal allocation of medical resources.Therefore,this paper hopes to provide reference for the future development of the company and for the production and operation activities of other related enterprises by exploring the success of the profit model and the difficulty faced at the current stage through the research and analysis of the profit model of the case company.Firstly,this paper first reviews and detailed the domestic and international research on profit model theory.Secondly,it introduces the development history,current status and profit model of the Internet industry.Then,it analyses the profit factors of the case company,Pingan Doctor,mainly introduces the business situation,internal and external environment of Pingan Doctor,and analyses the five elements of its profit model and its profit model effect.Finally,it discusses the advantages,problems and shortcomings in the current profit model,and proposes corresponding improvement and optimization suggestions based on the relevant theory of profit model and the actual situation of Pingan Doctor,including expanding the profit target,increasing the conversion rate of payment;increasing the profit point,expanding the business field;expanding the profit source and reducing the cost.