Analysis Of The Profit Model Of Internet Financial Enterprises

This paper uses case study method to select the ant payment service group as a case study to elaborate ant gold clothing group profitability and mode characteristics,analysis of the financial situation and SWOT ant payment service profit model,in accordance with the "case-Case Analysis-Case revelation" way of thinking research.This paper first describes the research background,research significance and research ideas and methods,and then based on reviewing and absorbing the existing profit model research results,the origin,definition,elements of the theory are briefly introduced on the profit model.Then,from the industry perspective,analysis on the Internet under the environment,the basic characteristics of the Internet financial enterprises,as well as the type of Internet financial industry existing profit model,to analyze the characteristics of the profit model.In the part of case analysis,this paper chooses ant group as the representative of Internet financial industry,and studies its profit model.Starting from the four elements of profit model,micro level of ant payment service profit model based on the framework of the group;profit model,analysis the macro ant payment service group payment,banking,credit,the overall profitability of the mode of credit of each business segment of the group and the role of mutual promotion and development of the the plates profitability;at the same time from the perspective of financial analysis,analysis of the profit model in the financial indicators of the.In addition,this paper also chose the ant gold main rival in the field of Internet financial services Jingdong and Tencent group SWOT analysis,in contrast analysis of ants gold dress group's business segments in the industry in the development of the state,and the profit model of the general situation,from the more objective analysis of ant payment service group profit model.Finally,this paper summarizes the ant payment service group as the dominant industry and pioneer,successful experience in terms of profit model through the analysis of Internet financial industry characteristics,and SWOT analysis of ants payment service group and the major competitors,summed up the significance and Enlightenment of the successful experience of Internet financial enterprises ant gold clothing group profit model the rapid development in order to help the financial industry on the internet.