The Influence Of O2O Profit Model On The Financial Performance Of Enterprise

With the speeding up of the social informatization and the rapid development of the Internet technology,as the product of the Internet age,the electronic commerce has shown the considerable flourishing trend.TMALL and JD,the most popular and familiar online retailers,are the successful model on the area of Chinese electronic commerce.The remarkable blossom of the e-commerce has impelled the transformation and the upgrading of the traditional retail enterprise.As one of the leader in the domestic appliance retailing industry,SUNING turned its name to "SUNING YUNSHANG" officially,Which has indicated the future strategy of development.Different from the existed e-commerce mode,such as B2C and C2C,SUNING is involved in the new and burgeoning mode,the O2O,which integrates the online market and traditional market effectively.O2O is the new developing chance at the"Internet+" era,consequently there are a lot of enterprises taking part in the wave of e-commerce in recent years.SUNING has become the popular and familiar e-retailer these days.The brand value and enterprise value that SUNING accumulated over the dozen years,which has laid a solid foundation for reforming promotion of SUNING.But what is more significant is that SUNING should build its appropriate profit patterns.How the profit patterns under the 020 affect the financial performance,which will be the focus of this paper.At first,this paper will expatiate the research background and the relevant theories of profit patterns,O2O mode and so on.Secondly,this paper will elaborate the mechanism of effect that O2O profit patterns caused on the financial performance.And then,this paper will analyze the SUNING present profit patterns based on the five essential factors.Moreover,it comes to the analysis of the SUNING financial index variation,which is based on the mechanism and profit patterns analyzed previously and combined with the major business behavior of SUNING.In addition,this paper will evaluate the profit patterns of SUNING and propose the suggestion for the area of O2O e-commerce industry,which aims to help O2O enterprise locate its source of profit,explore the value of customers and improve their own business activities.At last,it comes to the conclusion of this paper,which forecast the development of O2O and case enterprise.