A Study On The Risk Management Of JingDong Supply Chain Finance

The financing needs of SMEs,which are important to China's economic development,are welcoming the efforts of all parties.A new financing model that adheres to the concept of inclusive finance,supply chain finance,has made many SMEs out of the difficult situation of financing.As a large-scale self-operated e-commerce platform with an international background,Jingdong has a sound financial system.When the platform is promoted,it is often difficult for the working capital of the merchant to cover the soaring short-term expenses,which will result in the inability to expand the scale of operations in a short period of time.So in order to help SMEs solve the funding problem,JD.com began to initiate financing model innovation and start the supply chain finance business.This thesis chooses Jingdong supply chain financial risk management model as the research object,and combines trade self-compensation theory,information asymmetry theory and risk management theory to analyze its risk management strategies and innovation points.On the basis of reviewing and summarizing relevant literatures at home and abroad,combined with the relevant development strategies and corporate financial data after the listing of Jingdong,fully understand the operating principles of the case supply chain financial business.According to JD's existing supply chain financing products,analyze its existing problems and bottlenecks,and identify the risks.In response to the risk of exposure,Jingdong advocates the establishment of a risk assessment indicator system,and the above hundred data models to comprehensively analyze the possibility of risk occurrence,the extent of loss and other factors,and then comprehensively evaluate the results.In-depth analysis of Jingdong's management model in the face of risk can enrich the theoretical research on supply chain financial risk management in the e-commerce industry and provide effective wind control practical experience.Efficient risk management strategy has enabled JD to maintain an average non-performing loan ratio of around 1% in the supply chain financial business,generating good results,while commercial banks and P2 P online lending platforms have fallen into bottlenecks in supply chain financial services,so this article goes from a single The case of the business platform has risen to the comparison of the industry's risk control model.The traditional commercial bank and the P2 P online lending platform are selected as the comparison objects.The shortcomings of the online lending platform and the traditional commercial bank supply chain financial business are explored,and the risk management mode is launched.Compare and analyze,and make recommendations from the four layers of data,industry,technology and system for the development path of supply chain financial risk management.