Risk Analysis Of Jingdong Industrial Chain Financial

The rapid development of Internet technologies has caused disruptive changes in the two industries: the retail industry and the financial industry.More and more retail sales are conducted through e-commerce platforms,and the annual transaction volume is increasing.Jingdong Mall has been far ahead of other platforms in the field of e-commerce proprietary platform,occupying the dominance of the B2 C field.At the same time,JD.com's subsidiary JD.com.cn has Jingdong Mall as its core,providing financing services for its upstream suppliers and merchants entering the platform to provide consumer financial services for its downstream consumers.Under this model,Jingdong Group's “Jingdong Industrial Chain Finance” has formed a unique model of internet finance;traditional industrial chain finance generally uses traditional manufacturing companies as the core of the industrial chain,and banks as providers of financial services.Therefore,this makes Jingdong Industrial Chain Finance different from the general industry chain finance.This article first introduces the industry chain finance,and then introduces the definition and characteristics of Jingdong's industrial chain finance.Then,a comprehensive analysis of the financial products of Jingdong's industrial chain finance is mainly conducted to analyze the characteristics of the financial products that are different from traditional financial products.Through analysis,the financial products of JD.com's industrial chain finance can better help Jingdong Mall suppliers and small and medium-sized enterprises settled in the platform to better solve the financing difficulties;JD.com's financial products in the downstream of financial chain will be personal consumers of Jingdong Mall.Business consumers provide consumer credit.From the above two perspectives,Jingdong Industrial Chain Finance can not only help Jingdong Mall upstream enterprises provide financing services,but also provide consumers with consumer financial services.On the basis of an overview of Jingdong's industrial chain finance and analysis of financial products,the risk performance of Jingdong's industrial chain finance was found,such as the risk of insufficient data,model risk,and insufficient funds.Finally,for these risk performances,provide a series of countermeasures and suggestions.For example,for the risk of insufficient data,a unified database must be established for all financial institutions and regulatory agencies to be networked;for the model risk,IT technology should be improved,talents must be trained,and international cooperation strengthened.Advanced technology companies are learning;financial risks should be improved from the perspective of promoting compliance and reducing credit risk.