Research On The Development Of Rural Tourism In Laiwu Xueye From The Perspective Of Global Tourism

In the development of China’s modern industry,tourism is an extremely important part.As the industry grows,It has become an important source and pillar of China’s economic development.People’s income continues to increase,consumption concepts continue to improve and upgrade.In order to adapt to the changes in people’s modes and concepts of tourism,and to maintain the healthy and sustainable development of tourism,In2016,the National Tourism Administration proposed that tourism should move from scenic spots to a new "global tourism" strategy.Planning the whole area of the tourist destination into the development plan,building the whole,developing the whole.This new tourism development concept has not only been recognized by the industry,but also supported and promoted at the national level.Under the background of the rejuvenation of the countryside and the construction of the beautiful countryside,Rural tourism has become one of the pillar industries that promote the development of national economy,narrow the gap between urban and rural areas,and increase the income of rural residents.The key stage of the overall Transformation and Development of China’s Tourism Industr,Laiwu as the second batch of "global tourism demonstration zone" to establish the city,provincial capital vice center,actively try,bold innovation,strive to promote the global tourism development strategy.Taking the snow field of Laiwu as the research object,this paper discusses the development of rural tourism from the perspective of global tourism.The specific ideas are as follows : First,combing and expounding the related concepts and theories of global tourism and rural tourism.Including the connotation and characteristics of global tourism and rural tourism,as well as the impact of global tourism on the development of rural tourism;Second,combining with the specific situation of China’s tourism industry,this paper analyzes the necessity and specific requirements of developing rural tourism in Laiwu snow field from the perspective of global tourism.Thirdly,the author analyzes the current situation of tourism resources and development in Laiwu snow field,analyzes the characteristics and problems of the development,and puts forward the relevant improvement strategies combined with the implementation of the global tourism strategy.Finally,summarize the contents of the article to provide reference for the development of rural tourism in other areas.In a word,the article takes Laiwu snow field as the research object,This paper probes into the details of the construction and development of rural tourism,analyzes the problems and puts forwardthe relevant strategies in order to provide reference for the implementation of the county-township tourism strategy at the same level,and to promote the smooth progress of the global tourism strategy in China.