| Sales service has a profound impact on the development of agricultural production,modern agricultural production can not be separated from the sale of services,farmers will only be able to sell their agricultural products to achieve revenue.As China’s major cotton producing areas in Xinjiang,the main production of cotton,therefore,farmers demand based on the angle of research on cotton sales channels in Xinjiang,to improve the cotton sales service system,has the practical significance to solve the difficult problems of farmers selling.By using the survey data in Xinjiang 5 prefectures,13 counties of 1726 households,the status of cotton sales service in Xinjiang was analyzed from the cotton sales service subject,channel,supply and demand conditions,cotton sales difficult;by using descriptive statistical analysis method to analysis the demand for cotton sales service of Xinjiang cotton farmers;starting from the selection of sales channels,influencing factors using Logistic multivariate model to analysis the influence of farmers’ choice of cotton sales channels.Through empirical analysis,this paper thinks that farmers’ evaluation of cotton sales service is generally good;heterogeneity of farmers have differences on cotton sales channels demand level;gender,age,education level,labor population,planting,planting scale,timely access to information has a significant impact on farmers in the choice of sales channels.Based on the above analysis,put forward some suggestions from the aspects of improving service quality and improve the sales of cotton and service channels,such as the establishment of a perfect sales service system to meet the needs of farmers;improve the farmers’ cultural level,expand the horizons of farmers;to expand the new sales channels,to meet the needs of farmers;to promote the informatization construction of cotton region,broaden the channels of information of cotton farmers so that they timely access to sales information to sales of cotton. |
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