Financial Performance Evaluation Of Commercial Real Estate Light Assets Operation Mode

In today’s commercial real estate industry,many cities in China have already experienced excessive supply of commercial real estate and high homogenization of projects.The fierce competition in the market and the initial operation of commercial real estate under the heavy asset model have high cost and high cost.The investment recovery period is very long,and the large demand for capital makes the profit growth of most enterprises weak.There is no business opportunity without change.The transformation of the business model before the heavy asset model has become an indispensable step.The reason why Joy City Real Estate described in this paper can occupy a place in the commercial real estate torrent is because the light asset operation mode after transformation has a certain promotion and improvement effect on its financial performance.This paper focuses on the analysis and collation of the center of the impact of commercial real estate light asset operation model on financial performance.After introducing the concept of light assets,the relevant evaluation method of performance,and the theoretical basis of the light asset operation model,The data changes,and echoes the concept of light asset operation financial characteristics in Chapter 2,analyzes the heavy asset model before the transformation of Joy City Real Estate and the light asset model after transformation,and finds that there are three main financials before the transition.problem.Subsequently,through the financial index analysis method,EVA evaluation analysis method,Wall score method,the impact of light asset operation mode on financial performance was analyzed and evaluated from the vertical and horizontal dimensions.It was found that from 2016 onwards,various aspects of financial performance The indicators are all moving in a positive direction,which coincides with the time when Grand Hyatt City officially announced its entry into light assets at the end of 2015.It proves from one aspect that the transformation of the operating model has a certain impact on financial performance.At the same time,it summarizes the inspiration of the financial performance improvement of Joy City Real Estate to the same industry,and puts forward relevant suggestions based on the problems and shortcomings brought by the light assets operation found in the previous analysis.Finally,the conclusions are drawn.First,the light asset operation mode is the general trend in the current economic environment.In the future,as the economic environment changes,the corresponding model should also be adjusted.The implementation of light assets is a sufficient condition and not a necessary condition.Second,the light asset operation model has many positive effects on the financial performance of commercial real estate enterprises,and there are also traits of its own operating model.In general,it has played a certain role in promoting the development of commercial real estate in China.