An Analysis Of Factors Affecting The Demand Of Parent - Child Tour Market

Recently, the tourism industry has a fast development benefited by the governments policy supports, and china has entered into leisure time. In this time, potential tourists’ travel demand tend to be comfortable deep and personality increasingly and, which helps to promote the tourism market to be segmentation. So as one o f tourism market segments, parent-child travel was born.Parent-child travel has a stable customers resources as China has a big number o f family number, an advantage o f motivation support as education concept comes to be modem, reliable e c o n o m ic security as f a m ily has a huge c o n c e p tio n p o te n tia lity o f to u ris m, and less pressure fro m c o m p e titiv e products. However, the p a re n t-c h ild tra v e l p ro d u c ts has n o t f u lly developed, as the lack o f normalized products and projects and professfonaf parent-c Md resort hotei and so on, so the demand o f parent-child travel market has not been far from satisfied.In order to solve the problem of parent-child travel products can!t meet the demand, this paper choose the demand side as the research object, study the content o f their demand, provide the voice from the demand side, in order to adjust the imbalance o f information just come from supply side. In detail, this paper defines the concept o f parent-child travel, parent-child travel market, parent-child travel market demand and parent-child travel products according to the domestic and overseas references o f parent-child travel, and then establishes the theoretical framework of parent-child travel market demand, which has objects characteristics, middle organization and objective products perception as its main influence factors. Then this paper choose the area of Shanghai city to make the empirical investigation through the methods of questionnaire and random access. Then make the analysis o f parent-child travel attitude and behavior, parents1 education concept and its relationship with the attitude, parent-child travel product preference according to deferent child^s age, the cognition o f middle organization, the results o f parent-child travel products perception and the relationship of the three main influence factors by the SPSS statistical software. As the last, combining with the current situation o f parent-child travel product, this paper provides the optimized strategies o f standardizing hardware measure, creating warm atmosphere, enriching activity content, build market brand, marketing by APP and promoting the cooperation o f middle organizations.