The Case Study On CH Company's Financial Strategy

Financial strategy as one of the key strategy of enterprise capital operation,not only has important influence for the enterprises to development strategy formulation and implementation,but also is one of the core of enterprises transforming the reform and further expanding the market.With the coming of the new era,our country's economic environment have taken place greater changes,the economy,consumption level,consumption idea,consumption hot spots also have appeared in the larger changes,thus affecting the development of domestic industries.Among them,the manufacturing industry as one of the main body of the national economy,however,our country industrialization process is not done,so under the pressure of economic,our manufacturing industry's growth is slowing and consumption showed some problems to be solved,such as lack of advanced talents,independent research and development road,backward technology,etc.Therefore,in order to promoting the construction of manufacturing powers,to explore the optimization of corporate financial strategies to cope with the new changes of macro environment and industry policies,cooperating with the national policy guidance to solve manufacturing has common growth path is necessary.CH company(hereinafter referred to as the "company")is a representative of the dominated by OEM manufacturing industry in our country listed company,as a typical case from the foundry to technology,combined with field investigation and research,and related information,the company background analysis of environmental change trend with the time development,give full consideration to the company's current business model,development of industry chain,industry competition situation and CH company's overall strategy,the financial strategy adopted by the mining company has appeared or is about to the problems and causes,and puts forward countermeasures of optimization,the implementation of financial strategy,financial strategy in research and layout optimization,and then into health and advanced technology from OEM to overall strategy.This article through to CH company financing,investment,income distribution and working capital four aspects of analysis and research,it is concluded that the current financial strategy and overall strategy does not match the main conclusion,there are many problems,analysis the company can take the company's financial strategy for optimization and adjustment of specific measures,such as planning and investment strategies,expand the investment direction,diversification of financing channels,efficient use of funds,perfect the incentive mechanism,etc.It is beneficial to the company for the long-term development of foresight,is expected to help the company achieve breakthrough development and rapid growth of is to realize the goal of "made in China 2025",implement the strategy of manufacturing power of the most powerful response;Can not only boost the national center for technology innovation,technology transfer,system construction,and for reform and development of labor-intensive and confused the development of the manufacturing enterprises to provide valuable experience for reference.