Research On Financial Strategy Of GLD Company During The "Internet+" Transition Period

The continuous progress of Social Development the has led many emerging enterprises to appear on the stage of history,Internet technology is the product of social development,now the internet has derived a new economic form,called the Internet economy,present in all aspects of life.Under the influence of internet economy,the new strategy of "Internet +" is impacting the traditional enterprises,and the traditional enterprises have received the challenge.However,for enterprises,challenges and opportunities often coexist,many traditional enterprises began to seize this opportunity to start the strategic transformation of enterprises in order to adapt to the development of society,to establish their own competitive advantage.GLD is in the industry of China's cost software industry,under the impact of the Internet,the industry is increasingly fierce,and in response to this trend,GLD companies trying to "construction Engineering domain Internet + platform Service provider" a comprehensive transformation,Therefore,the comparison has the significance of research.This article briefly introduces the basic situation of GLD company,and combines the SWOT analysis of corporate strategy to discuss the current financial strategy of the Enterprise,and studies the current investment,financing and income distribution strategy of GLD company.Suggestions are made according to the problems that may arise in the financial strategy.First of all,this paper analyzes the financing strategy of the company,the main financing of the GLD company is mainly within source,and there is a single problem of channel,at the same time,the company does not make full use of endogenous financing;Secondly,by analyzing the company's investment strategy,you can find GLD The company invests too much in the new projects,the new project can not immediately achieve the expected target,resulting in a slow return of funds;in the dividend strategy,the GLD company relies on the cash income distribution,and the dividend payout rate increases,which is unfavorable to the development of the strategic transition period.This article passes GLD Company This example,the study of its strategic transformation of the financial strategy,hoping to be in the strategic transformation of other traditional enterprises to provide reference,in the strategic transformation period to develop appropriate financial strategy,in the fierce competition to stand out.