A Case Study Of Tencent's Financial Strategy Under Micro-letter Mode

Since the reform and opening up,Chinese enterprises have made rapid development.With the trend of economic globalization and the rapid development of science and technology,the market is changing rapidly and the competition is becoming more and more fierce.Enterprises must win the advantage in the future market competition and continue to profit.In the competition,the enterprise must have the core competitiveness.How to cultivate and enhance the competitive advantage of enterprises and maintain the healthy and stable development of enterprises is an important subject to study the financial strategy of enterprises.The financial strategy is the overall and long-term plan of the financing,investment and dividend distribution activities based on the overall strategic co-ordination.The aim of financial strategy is to fufill effective allocation and utilization of enterprise resources,to realize the sustainable development of enterprises and maximize the enterprise value,and enhance the core competitiveness of enterprisesTencent to "connect everything" as a strategic goal,to provide social networking and digital content of the two core services.Through the instant messaging tools QQ,mobile social and communications services WeChat and WeChat,portal Tencent(QQ.com),Tencent games,social networking platform QQ space and other leading Chinese network platform to meet the Internet user communication,information,entertainment and finance And other needs.As of the second quarter of 2016,QQ's monthly active account reached 899 million,the highest number of simultaneous online accounts reached 247 million;WeChat and WeChat merger of the number of active accounts reached 806 million.This article mainly introduces the research background,puts forward the research significance,and briefly introduces the research contents and methods,and then for the financial strategy,the business model The status quo of research at home and abroad.The second chapter is the financial strategy,business model of the basic concepts and basic theory to elaborate.The third chapter is about Tencent's WeChat case,as well as Tencent's financial situation analysis and interpretation.The fourth chapter is the financial strategy analysis of Tencent's micro-credit business model.Through the detailed analysis of Tencent's financing strategy,investment strategy and dividend distribution strategy,the competitive strategy is used to evaluate the financial strategy.Chapter 5 is the analysis of the conclusions and lack of research.