Research On The Growth Of Cross-border E-commerce Enterprises In China

With the proposal and implementation of "One Belt And One Road" in China,cross-border e-commerce has become a new economic growth point of foreign trade,which is not only supported by national policies,but also recognized by different social strata.At the present stage,China has accelerated the construction of "Internet +"related infrastructure services,which provides a driving force for accelerating the development of cross-border e-commerce in China.In order to improve the existing supervision and management measures of cross-border e-commerce,China has continuously issued policies on several necessary links in cross-border e-commerce,such as taxation,overseas customs clearance,cross-border electronic payment and overseas warehouse storage.Therefore,in recent years,the overall development of China's cross-border e-commerce is on the rise,and the industry is gaining momentum.It can be inferred that China's cross-border e-commerce enterprises will continue to emerge and grow in the future.However,it should not be ignored that China's cross-border e-commerce industry is still in a relatively immature stage at the present stage,and there are deficiencies in many aspects.In addition,there are few papers studying the development of cross-border e-commerce enterprises from a theoretical perspective.Therefore,the author chooses to study the growth direction of cross-border e-commerce enterprises,and the research results can fill the gap in the growth of cross-border e-commerce enterprises.This thesis first summarizes the basic concepts of cross-border e-commerce,the research status of cross-border e-commerce in foreign and domestic countries,the theoretical research on the growth of enterprises at home and abroad,and the current research on the growth of foreign and domestic enterprises.After summarizing the literature review,the thesis describes the current growth situation of China's cross-border e-commerce enterprises,covering the current situation of cross-border e-commerce industry,the growth characteristics of cross-border e-commerce enterprises,and the future development trend of cross-border e-commerce industry.On the basis of chapter two and chapter three,the empirical research part of this thesis is carried out.Firstly,SWOT analysis(situation analysis)is carried out on the cross-border e-commerce in China based on its current situation,followed by factor analysis.Based on 3 years from 2015 to 2017,96 a-share listed cross-border e-commerce enterprises and new three board for cross-border e-commerce enterprise's financial data as sample data,to create the profit ability,debt paying ability,operation ability,expanding ability and cash flow ability of five aspects of 12 indexes of cross-border e-commerce enterprises growth evaluation index system,using SPSS software,under the factor analysis method,has carried on the empirical analysis.Statistical analysis was used to explain the experimental results.By analyzing the data of the empirical study,some valuable conclusions are drawn.Cross-border e-commerce in our country business enterprise growth situation is relatively good,but because it is a new industry,so it has certain promotion potential,a-share market cross-border e-commerce companies of overall performance is relatively stable,there is few internal differences between different enterprises,enterprise growth presents A new three board cross-border e-commerce is in a obvious polarization condition;There are few cross-border e-commerce listed enterprises with balanced development of all performance levels in the industry,and the performance level of the same enterprise fluctuates greatly.Most of the cross-border e-commerce listed enterprises have weakness in their performance.According to the experimental conclusion,and puts forward relevant suggestions:the coordinated development of industry,so you need to improve cross-border e-commerce business enterprise comprehensive performance level,set up the enterprise image,improve the relevant policies and measures,and mutual learning between enterprises,filling ability,at the same time pay attention to the comprehensive development of each index and focus on the performance evaluation analysis.