Study On The Loss Of Salesmen And Countermeasures Of XZ Real Estate Company

In recent years,with the rapid development of the real estate industry,the number of development enterprises has increased significantly,and the competition in the real estate market is becoming more and more fierce.In addition,with the increase of national regulation and control,the challenges faced by the development enterprises are also increasing.In such a fierce competitive environment,the development of enterprises rely more and more on outstanding core sales personnel,so the problem of high turnover rate of sales personnel has become a key factor affecting the sustainable development of enterprises.The loss of high proportion of sales personnel will not only take away the business information,customer resources,but also increase the human costs of enterprises,so that the development enterprises suffer direct economic losses.Therefore,how to develop enterprises according to their own characteristics In order to seize the opportunity and retain talents,it has become an important task for real estate development enterprises to solve.Based on the XZ real estate company and Maslow's hierarchy of demand theory,fair theory,other related theories,this paper investigates and analyzes the current situation of the loss of sales personnel in XZ Company as well as the impact of high turnover rate of sales staff.And from the corporate culture,promotion system,personnel recruitment,training policy,performance appraisal,and salary system,this paper analyzes the causes of the high proportion loss of sales personnel.At the same time,it puts forward six aspects of how to reduce the turnover of sales personnel,such as establishing a good corporate culture,scientific career management,scientific recruitment,strengthening staff training,reasonable performance evaluation and making competitive salary,which aiming to help the enterprise accordingly.