The SWOT And Strategies Of Cross-border E-commerce In Guizhou Province

The cross-border e-commerce is an emerging trading activity and the combination of Internet and foreign trade.Cross-border e-comnmerce is the process in which enterprises or individuals from different countries and regions complete comm odity transactions and make payment through cross-border e-commerce trading platforms,while goods are eventually distributed thr-ough international logistics to form a complete international trade process.The cross-border e-commerce industry in China has developed well in relative developed provinces and cities,such as in Zhejiang,Guangdong and Shanghai.However,the development level of cross-border e-commerce around the country is extremely disequilibrium.The development of cross-border e-commerce has just begun in some remote and backward regions.It is important to develop cross-border e-commerce in remote and backward areas to promote local economic development and achieve the goal of common prosperity.It is necessary to explore the advantages and disadvantages of cross-border e-commerce in remote and backward areas,to learn from the successful experiences of developed provinces,and to develop new way’s of cross-border e-commerce in backward areas.This paper selects Guizhou Province as the research object and analyzes the links between cross-border e-commerce development and economic growth in Guizhou Province.The SWOT analysis method is used to analyze the local policies,industrial characteristics and location conditions of cross-border e-commerce development in Guizhou Province.This paper compares Guizhou Province with the advanced provinces of Zhejiang,Guangdong and Chongqing in terms of logistics system,operation mode,personnel training and policy support in cross-border e-commerce development.It puts forward the targeted strategies and suggestions of cross-border e-commerce development in Guizhou Province.The main findings of paper are as follows:(1)The development of cross-border e-commerce is positive to promote the regional economic growth in Guizhou Province.(2)Guizhou Province has the potential to expand the scale of cross-border e-commerce transactions of its characteristic products.Under the national "Targeted Poverty Reduction" strategy,the major cross-border e-commerce enterprises have accelerated their strategic layout in Guizhou Province.The development of cross-border e-commerce in Guizhou Province has the advantages of big data development and unique ecological and geographical environment.(3)The disadvantages of developing cross-border e-commerce in Guizhou Province are:weak industrial base,imperfect information and logistics infrastructure,fewer cross-border e-commerce entities,shortage of talents,and insufficient supervision.