A Study On The Problems And Development Strategies Of China 's Imported Cross-border E-commerce

The e-commerce of China began to sprout in 1997 and has developed for 20 years,it experienced trough and rising,now shows a stable pattern.Import cross-border e-commerce developed since 2014.Government support,consumer demand,and e-commerce development created a good condition for it.In recent years,imported cross-border e-commerce developed fast and played a positive role in import and export trade and domestic economics,but also brought many problems.Through the questionnaire survey and the literature research,this paper concludes three major problems include product quality,logistics and taxation.Uncontrollable supply of goods,loophole in the supervision,not strict inspection caused the problem of goods.The lack of integration of warehousing and distribution system led to slow logistics,high logistics costs made returns difficult,new policy raised taxes and fees.As the dark horse of cross-border e-commere platform,Netease koala has been ranked first in the industry just after two years.It has an important advantage in choosing product and warehousing logistics,but there are still shortcomings such as fake risk,high logistics costs and tax pressure.Based on the measures that our government and platforms have taken,and learns from the development experience of Netease koala and other domestic and foreign enterprises,this paper puts forward the development strategies for the import cross-border e-commerce from three angles: government,platforms and consumers.The government should improve the commodity declaration,inspection and complaint mechanism,actively promote the development of cross-border logistics,and strengthen the industry laws and regulations;platforms should improve quality control,strengthen supervision,develop the fourth party logistics and build core advantages;consumers should choose platforms and commodities carefully,and learn to maintain their legitimate rights and interests.Through the joint efforts of the government,platforms and consumers,the problems will be gradually improved,the industry will be more mature,and resources will be more concentrated in the competitive platforms.