Strategy Study In XX Company's Diversification Development

A diversification strategy refers to a business strategy in which an enterprise conducts business activities in two or more industries and provides products and services to multiple markets.Diversification strategies can also be divided into related diversification and non-relevant diversification.Diversification strategy is a long-term development plan formulated by an enterprise based on its actual development,and it is also an important part of an enterprise's growth strategy.As early as the last century,Ansoff proposed a diversification strategy.He believes that enterprises will develop to a certain level.In order to obtain better development,they will make full use of their existing resources to enhance economic benefits,so that enterprises can obtain current and future Good development.In the research of this paper,the author makes full use of his own strategic research and management knowledge,and combines his own practical experience to study the problems existing in the current development of XX company,and on the basis of understanding the current macro environment of XX company,In-depth analysis of the industry environment and internal company conditions.It also studies the importance and necessity of XX company's diversification strategy.Finally,the author analyzes the measures taken by XX company's diversification strategy and proposes targeted improvement programs to help XX companies reduce the risks they face in diversifying their work.