The Research On Diversification Strategy Optimization Of Assets Management PL

PL Asset Management Co.,Ltd.was founded in 2010 Located at EAC in Hangzhou West Lake District,and moved to CBD in Jianggan District in 2016.After 6 years of hard development,company's business also the initial wealth management evolved into wealth management,product research and Internet finance for the system of the diversified assets management company.However,with the acceleration of the diversification process,the degree of collaboration is not high,the return cycle is too long,cannot meet the technical needs of a short time,lack of professionals,etc.,seriously hampered the development of PL.Under the competitive environment of the opportunity and challenges,how to develop a suitable and effective implementation of the strategy of diversifying mode of the company development,is the company's key to remain competitive and sustainable development,and the significance of this paper.Based PL assets as the research object,through the study of diversification management theory and reference on relevant research literature at home and abroad,PL Assets diversification strategy are analyzed in detail.First of all,through in-depth interviews,the current situation of the diversification of PL assets and the existing problems are discussed.Secondly,the analysis method of SWOT from the company's external environment and internal conditions of PL Asset Management as strengths,weaknesses,opportunities and threats based on the confirmation of the whole enterprise should be diversified,but need to adjust the development direction of the refocusing strategy;Then,based on refocusing strategy,on each plate were analyzed by using the original Boston matrix model,make the correct adjustment for the development of the sector;the most,with the content of strategic development and puts forward the main measures of diversification management of PL company.This study not only contributes to the diversification of PL assets,but also provides a reference for other similar financial enterprises in the strategic choice of diversification.