Research On Intention And Its Influencing Factors Of Rural Mid-Aged And Elderly People About Institutional Endowment

In China’s rural areas,the level of economic development is backward,the old-age security system is not perfect,and the number of the old alone is gradually increasing.Relying only on family and self-care is not enough to cope with the increasingly severe old-age pressure.Institutional care has gradually become an important way to alleviate the pressure of rural old-age support and break through the bottleneck of rural old-age support.However,at present,the acceptability to institution in rural areas is generally not high,and the willingness is low,leading to the slow development of the rural pension service industry.In order to find out the main factors that restrict the mid-aged and elderly’s willingness to institution in rural areas of Hubei province,this paper conducted surveys in rural areas of seven cities in Hubei: Wuhan,Huanggang,Suizhou,Jingzhou,Jingmen,Xiangyang and Enshi autonomous regions,and obtained 708 valid samples.According to the planned behavior theory(TPB),SPSS22.0 software was used and Logit regression analysis and cross contingency table analysis were used,to analyze the institutional endowment intention of the mid-aged and elderly in rural areas of Hubei province and its influencing factors.The main conclusions are as follows:Firstly,at present,the family endowment is still the first choice of rural endowment in Hubei province.In different regions of Hubei province,there is no significant difference willingness.Rural mid-aged and elderly with the following characteristics are more liked to choose institutional care: men aged 75 and above,unable to take care of themselves,without spouse or children;However,for ones with children,the number of children and the gender of children have no influence on the institutional endowment intention.The institution endowment willingness of the middle-aged and the elderly with college degree or above is higher and with endowment insurance are also more willing to choose institution endowment.Secondly,the deeper the traditional concept is,the lower the institutional endowment intention is;People with institutional endowment intention generally believe that government financial subsidy is an important factor influencing their choice,and there is no difference in different ages.Thirdly,ones with institutional willingness generally believe that institutional endowment is good for their own endowment.The higher the institutional pension expense can be afford,the higher the institutional pension willingness is;Ones who need to take care of their children at home are reluctant to institution.All three factors showed differences in ages,and were more pronounced in the 45-74 age group than in the over-75 age group.According to the research conclusions above,this paper respectively put forward the corresponding policy recommendations from the aspect of peasant household level,social level and the government level,aimed at increasing the intention of institutional endowment in rural areas in Hubei province,so as to promote the development of pension services,alleviate the pressure of the pension in rural areas in Hubei province.