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Study On The Development Strategy Of Shenyang Lorkin Ward Machinery Co.Ltd.

Posted on:2017-06-23Degree:MasterType:Thesis
Country:ChinaCandidate:Z M YuFull Text:PDF
GTID:2439330572465556Subject:Business administration
Abstract/Summary:PDF Full Text Request
Established in June 2012,Shenyang Lokin Ward Machinery Equipment Co.,Ltd.is a professional trading company engaged in the import of industrial products.We are committed to serving the military,aerospace,domestic and foreign large-scale enterprises in Northeast China,providing customers with professional products and services solution.The company is divided into instrumentation,supplies department,the Department of the Association,the Department of equipment maintenance of the four business units,covering the customer's product consulting,sales,custom production and after-sales service integration of different needs.In order to better serve customers at home and abroad,the introduction of foreign advanced technology and equipment,the company in August 2012 in Germany,the establishment of the Office of the Karlsruhe.According to the different needs of the industry customers,to provide customers with accurate matching of products and technology solutions,Shenyang Lokin Ward Machinery Equipment Co.,Ltd.held regular technical exchanges and product launches,to provide customers with better communication platform and technical support.Shenyang Lokin Ward Machinery Equipment Co.,Ltd.through four years of rapid development,with excellent product quality,excellent sales team and good after-sales service industry has been unanimously approved by customers in the industry has a certain reputation and influence.The company has passed a rigorous assessment of the qualification and a number of well-known domestic and foreign enterprises have signed a global strategic cooperation agreement and the designated supplier agreement,and customers truly become a win-win strategic cooperation partners.Shenyang Rockwood Machinery Equipment Co.,Ltd.through four years of rapid development of outstanding achievements,but also found in the development process of a lot of constraints to the company's continuing development of the ills and challenges.Therefore,the entrepreneurs hope that through this paper MBA can learn the management knowledge and practical work from the development strategy point of view,put forward targeted solutions and implementation of security,the real solution to entrepreneurs in the company management of practical problems for enterprises Future developments point in the right direction.
Keywords/Search Tags:strategic management, strategy implementation, diversified development, resource integration
PDF Full Text Request
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