Research On The Diversified Development Strategy Of SC Technology Company

SC Technology Company is a comprehensive creative digital technology enterprise which provides digital visual technology, human-computer interaction technology and cultural media services. It relates to the technical field covers human computer interaction with automation, multimedia animation, multimedia display and interactive multimedia exhibition industry. Interactive multimedia exhibition industry is an emerging industry. In the environment of the development of Internet technology and integration of IT and communication, SC Technology Companies act on the basis of the reality and executable principle to formulate the diversification development strategy, providing reference and basis for the development plan of the company.From the perspective of strategic management, the goal is to speed up the development of the company. Using strategy theory and actual case to analyze SC Technology Company, this research wants to make the SC Technology Company’s diversification development strategy. The strategic analysis tool is used to analyze the planning and implementation strategy of the company’s diversified development. In theory the strategy solves the problem of the rapid development of the company.In practice it provides guidance and operational direction for the diversification and development of the company. The strategy has practical significance.In this paper, through the analysis of the external environment of SC Technology Company, I found that the interactive multimedia display industry market has a large development space and great growth rate. After analyzing the internal resources of SC Technology Company, I summarized the company’s internal strengths and weaknesses, as well as the company’s existing problems. Based on the analysis of the internal and external environment, through SWOT analysis, I make the strategic of diversified development which includes the company’s strategic objectives, business strategy, functional strategy. Then I work out the implementation of the strategy which determines the SC Technology Company will enter the interactive entertainment, education, health care and other interactive multimedia services through the exhibition hall, exhibition room business as the leading business strategy. I also give specific implementation strategy in the aspect of human resource management, innovation of science and technology management strategy, and accounting management.