Formulation And Execution Of Strategies Of Timing Watch Co.

Management Game(hereinafter referred to as MG)project is the United States Carnegie Mellon University launched for MBA students with the characteristics of corporate strategic management training courses.MG project can effectively improve the students in real work management capabilities and to provide guidance for the real business.Timing watch company is established in the MG environment,a virtual company,has 15 years of history.Timing watch company in China and the United States has two production bases,respectively,for the low-end market for the Timing series and high-end market Timing Plus two products.The company's products cover China,Japan,Mexico,the United.States,Britain and Germany,the six countries of the market.In the executive organization structure and the corporate mission confirmed cases,Through the analysis of historical operation data and environment,make Timing wrist watch company's business strategy,and set out by the MG simulated business environment for its implementation and adjustment.This paper is divided into seven chapters.The first chapter introduces the research background and the main research ideas.The second chapter describes the basic theory of strategic management;the third chapter analyzes the management team took over the Timing watch company,the company's internal control of the company's internal management,The fourth chapter describes the Timing watch company's business strategy;the fifth describes the Timing watch company for three consecutive years of operation;Chapter VI Timing watch the company's business strategy for the next three years to develop;The conclusion of this paper and the prospect of future research are described in the seventh chapter.