Research On The Implementation Of MX Group's Diversified Business Strategy

In today's world of information flat,market diversification environment,traditional industries are in a recession.Diversification strategy is a way for the enterprise to obtain the sustainable development in order to expand and grow.In the process of diversification,new business with the original business relevance is not high,the enterprise needs to have a long time to coordinate the technology,management with the new products,new markets.In such a way,it is no good for the enterprise to solve the dilemma and will bring great risk.Therefore,centered on core business to carry out related diversification is the first choice for the enterprise to carry out the diversification risk reducing,cost savings,and time compressing.In this thesis,taken MX group as an example,by analyzing the necessity and feasibility of implementing diversification,with the new normal economic weakness and coal market extremely weakness,the writer focuses on adjusting the strategic orientation,organization,resource integration and management adjustment and then personally practice MX group diversification strategy implementation process,use the method of case analysis from the perspectives of financial,market,strategic perspective to give evaluation to the MX group diversification strategy implementation process.Finally,the author tries to find out the current problems existing in the implementation of diversified MX group,successfully implement diversification strategy,eventually help MX group out.The innovation is Taking MX as the research object for case analysis,the author tries to extract the implementation content and implementation steps of the enterprise's multi-cloud strategy from the practice,so as to combine theory with practice and promote each other.The research indicates that MX group's diversified business strategy is suitable for the core competitiveness of the enterprise.It not only can let the MX group find their way in the economic downturn and in the plight of weak development,but also provide theoretical support for other related topics.Meanwhile,it also shows that enterprises should successfully carry out diversified business strategies,and do not blindly enter new fields.They should pursue sustainable development with the vision of development.In particular,strategic control is carried out in terms of business cooperation,strategic management and strategic matching.Diversified pattern of development of enterprise diversification is not necessarily employed.As for the success of the diversified pattern,the important thing is to implement the tailored path according to their own conditions and environment.