YR Diversification Strategy Group

Reform and development over the past thirty years, the private economy in the our country economic structure in the proportion of gradually expanding, the private economy has become China’s economic growth has played a supporting role, is an important force in the national economy development. Influenced by the08year of the financial crisis, the current domestic and international economic situation is complex, the sustainable development of private enterprises are facing a severe challenge. And the diversification strategy is decentralized operational risks, a way to more profit growth point, by the domestic private enterprises, almost become private entrepreneurs business "magic weapon", is generally believed that the implementation of diversified enterprise scale, an important means of rapid expansion. When more and more private enterprises to join the diversification, we need a profound reflection on the strategy.The implementation of the strategy is correct or not, is the key to enterprise healthy, sustained, steady development. Diversification is a form of corporate strategy, there is no right or wrong, the key is to see whether the enterprise has the condition of diversification, how to combine their actual situation, the implementation of scientific rationality. This paper selects YR company as the research object, starting from the enterprise diversification motivation, combining theory with practice, through qualitative and quantitative analysis, the Group diversified implementation effect, the correction from the diversification strategy, enhance the core competitiveness, to coordinate the allocation of resources, industrial structure, upgrade the product brand preference and speed up the training of personnel and other aspects of the implementation strategy of YR group in the future the diversification strategy and implementation path, provides the reference for the diversification of other private enterprises.