Research On The Development Strategy Of Chifeng Huatong Municipal Engineering Co., Ltd

In the new normal,revolutionary change the policy environment,technology at the same time using the velocity update iteration and spread more rapidly,new products,new technology and the change of the new technology will enable more competitive in the industry.Enterprises are faced with challenges from many aspects.Chifeng huatong municipal engineering co.,ltd.is an established municipal engineering enterprise in chifeng area,and is a backbone enterprise of municipal engineering.With the change of the industry environment,how to adjust the current development strategy and improve the market competitiveness is the urgent problem facing the company.In chifeng huatong municipal engineering co.,LTD.,as the research object,based on the relevant theory of company development strategy,the application of PEST analysis of chifeng huatong municipal engineering co.,LTD.,the policy environment,economic factors,social factors,technological factors are analyzed,and application of five models of existing competitors,potential entrants,substitutes,threats,suppliers bargaining power,and the customer's bargaining power on the level of industry analysis,obtained the opportunities and threats faced by the company;Then,the internal environment of the company was analyzed from the perspective of resources and ability,and the advantages and disadvantages were obtained.Using SWOT analysis method,it is concluded that the strategic target of chifeng huatong municipal engineering co.,LTD.,and the conclusion of the company should adopt the development strategy of growth,and put forward the corresponding strategy implementation measures.It is hoped that the conclusion of this paper can promote the development of the company in practice and provide some reference for other enterprises in the same industry to explore the development strategy.