Research On The Development Strategy Of Baigao Municipal Engineering Co., LTD

With the development of national economy into the new normal, engineering industry of the new policy issued in succession, the market competition rules, technical standards, management concept, service mode put forward higher requirements to the development of engineering construction enterprises. BaiGao municipal engineering corporation (below referred to as the "BaiGao municipal corporation") was established in Qingdao as an old state-owned municipal engineering enterprise, also as a comprehensive building backbone enterprises in Shandong province, in response to mass efficiency, deepen the reform and the transformation and upgrading of the requirements in "thirteenth five year plan", enterprises need to fully understand the strategic role, clear their own direction, formulate feasible "thirteenth five year plan" development strategy, so as to realize the healthy and sustainable development of its own.In this paper, using the modern strategic management theory, through the related literatures and supplemented by charts and data for research. From the financial position, the Angle of human resources, competitors contrast BaiGao municipal corporation, analyzes the internal competitiveness, summing up the advantages and disadvantages of the enterprise. Using the macro environment analysis, value chain analysis, strategic analysis tools such as five models, to the enterprise external environment analysis, summing up the development of the enterprise the opportunity and the threat. On this basis, using the SWOT analysis method to the strategy of enterprise development path, the development strategy of enterprises "thirteenth five year plan" goal, GE matrix analysis method is used in the choice of strategic business. Put forward the strategic goal of combining performance management to ensure that the strategic implementation method, for the development of the enterprise strategic target points and three stages, the stages stressed the need for major changes and improvements, and from the organization, human resources, technology, management, finance, culture and other aspects of strategic implementation safeguard measures are put forward..According to the analysis, growth should be taken to the overall development strategy by BaiGao municipal corporation, based on regional market and the traditional business, give full play to the territorial advantage, longitudinal extension of upstream and downstream industry chain integration development; Vigorously develop rail transit, a transformation, underground pipe rack, urban space, and other fields, with diversification strategy to optimize business structure, enhance the competitiveness of enterprises. In this paper, the result of the research can provide "thirteenth five year plan" development direction and action guide for BaiGao municipal corporation, at the same time also have certain reference value to the development of other municipal engineering enterprises.