Research On The Diversified Development Strategy Of NJ Guarantee Company

Although the development period of guarantee industry in our country is relatively short,it is still at an exploratory stage.Although developed countries in the West have borrowed a series of relatively complete experiences from guarantees and re-guarantee systems,due to their different political,economic,cultural and social systems,foreign countries Experience can not be completely copied over.In recent years,due to China's entry into the "new normal" of the economy,the financing guarantee industry has entered a period of reshuffling and the financing guarantee industry in Sichuan Province is also facing a heavy blow.At the same time the government level for a time without the introduction of new support policies so that the entire industry are full of concerns about the prospects for financing guarantee industry.Whether the characteristics of high risk and low return in the financing guarantee industry can survive in a market environment.NJ Secured companies survived the industry's reshuffle thanks to prudent business practices and stringent risk control measures.In the process of rapid development,the company has initially shown the situation of lower revenue and increased risk.In the future,the Company's operating income and profits are expected to decline.As a result,the Company has set up an asset management company,a fund company and a fund management company after 2015 with a long-term layout.It has begun to take a diversified development pattern and hopes to achieve sustainable development in various business fields.This article from the perspective of diversification strategy of enterprises,NJ diversified company based on the existing diversification of the development pattern as a prerequisite to analyze a more suitable for the development of the security company's strategy,and put forward relevant suggestions for improvement.This article through the study of strategic management theory,diversification strategy and other related theories,through the collection of industry statistics,internal business data,the use of interviews,group discussions on the advantages and disadvantages of NJ guarantee company to explore,comprehensive use of Porter five forces Management analysis tools such as model,QSPM matrix,BCG matrix,SWOT analysis matrix,etc.,analyzed and summarized the external opportunities,challenges,internal strengths and weaknesses of NJ guarantee companies and the development of diversified services being carried out.Through various matrix analysis conclusions,suitable NJs were proposed.Guarantee company's diversified development strategy.Finally,it summarizes and compares the diversified business strategies that are being implemented and finds possible problems encountered by the NJ guarantee company's new diversification strategy when it is implemented,and proposes solutions.Through the above research and analysis process,this article draws the following conclusion: NJ guarantee company should continue the path of concentric and diversified development,but the diversified development direction should focus on financing guarantee business and build the financial industry integrating guarantee,fund and asset management The chain is suitable for the development of microfinance and banking services.Adjust the corresponding organizational structure,human resources policies,management mechanisms,as soon as possible to solve the problems faced by NJ guarantee companies.