Henan The Xg Investment Company Limited By Guarantee To Develop The Strategy

Civil guarantee companies in China ease the financing difficulties of the small and medium-sized enterprises, but they didn't have the clear Development strategy. Therefore, this paper analyzed and studied the Henan XG investment guarantee Co., LTD and developed a development strategy for him.After analyzes the external environment and the EFE of XG company, this paper thinks that XG company would have a very broad space for development and growth opportunities. Then, XG company should enhance comprehensive utilization ability to obtain external factors of rapid development.Based on the analysis of the function, the value chain and the IFE of the XG company, I think that XG company should train the core competence which is the risk control ability, the constructing of enterprise culture and the customer management ability.In the management of risk control, this paper analyzes the misunderstanding of the security company in most risk control. I put forward the scientific concept of risk control by use the working principle of safety valves. The company should keep dynamic equilibrium between the risk control and the maintain development. After analysis the characteristics of the guarantee company's products, I think that XG company should strengthen the comprehensive core competitiveness by improving the ability of customer management. The paper established a scientific management system of customer for XG by a customer condensed scheme.This paper formulated a medium term and a long-term development program by use the tool of SWOT. The enterprise commission of XG company:Build the Bridges of trust for the capital, and make capital Steady and high value-added in the smooth circulation. Company's overall strategy is that XG should become an influential civil guarantee company with full-line generalists in Henan province. Finally, this paper put up a proposition to the implementation and control of strategy.It provides a scientific theory for the company's operation and pointed out the direction of the company's development.