Research On The Development Strategy Of S Financing Guarantee Corporation

Medium-sized and small enterprises have played a positive role in developing regional economy,raising national tax,promoting employment,and maintaining social stability.However,due to the current slowing economic situation,and medium-sized and small enterprises have their own characteristics,the medium-sized and small enterprises are facing difficulties in financing,which hinders the development of them.Financing guarantee can improve the credit rating of small and medium-sized enterprises through guarantee and credit enhancement,which can effectively alleviate the difficulties faced by small and medium-sized enterprises in financing.As the economic situation slows down,the operation of small and medium-sized enterprises declines.The financing guarantee industry is facing a situation of substantial business contraction and the compensation rate keeps increasing as a whole,which has seriously affected the survival and development of the financing guarantee industry.Financing guarantee companies play an irreplaceable role in providing guarantee credit to small and medium-sized enterprises.Therefore,it is important for the financing guarantee company to develop the strategy and improve the wind control level which meet the development of the financing guarantee company.S financing guarantee co.,ltd.was established by R municipal government.After the reorganization in 2012,S financing guarantee co.,ltd.effectively carried out guarantee business.It actively added credit to small and medium-sized enterprises in R city,and played an important role in settling the financing distress of small and meddle-sized enterprises.Since 2016,trade financing risks have erupted,the credit ecological environment has deteriorated.The phenomenon of Banks' cautious lending,restricted lending and loan withdrawal has been widespread.The small and medium-sized enterprises were facing complex situation,and the compensation rate has been significantly increased.In this situation,it is vital of the S financing guarantee company to formulate a suitable development strategy.This paper takes S financing guarantee company as the research object.In this paper,I analyze and evaluate the internal and external environment of the company through PEST analysis tools and SWOT analysis tools in the strategic management theory.In addition,I proposes the development strategy of the company from the following aspects:first,S financing guarantee company should implement the integrated strategy,establish a healthy bank-bear cooperation mechanism,share the benefits and share the risks.Second,the company should take the diversification strategy in innovating business types and business models,which can enhance the profitability of the financing guarantee company.Third,S financing guarantee company should implement differentiation strategy,formulate special business types for R city's special industries,and gain competitive advantages over R city's competitors in service differentiation.In order to implement the above development strategy smoothly,this paper puts forward the following safeguard measures according to the specific situation of S financing guarantee company.The first is to protect product diversification strategy with information construction;The second is to protect brand differentiation with characteristic enterprise culture;The third is to strengthen human resources management from three aspects:staff training,team building and performance evaluation system,which can ensure the implementation of development strategy.