Research On The Diversification Strategy Of Shandong D Finacing Guarantee Corporation

Guarantee companies,especially state-owned guarantee companies,have been playing an important role in credit support for SMEs.In bank loans to small and medium-sized enterprises,the guarantee companies bear most or even all of the venture,greatly improving the bank's enthusiasm to grant loans to small and medium-sized enterprises,making more small and medium-sized enterprises obtain financial support,promoting the development of small and medium-sized enterprises.In recent years,especially since 2013,the domestic economy has been facing downward pressure,the development of real economy is more difficult,the non-performing scale of bank loans of small and medium-sized enterprises has increased substantially,the guarantee industry is facing more serious systemic risks,and some state-owned guarantee companies even have a compensation crisis.Commercial banks have dramatically reduced the size of SMEs'loans.Guarantee companies only charge 2%of the guarantee fee income,but bear most of the risks.The original business model can not be sustainable when the compensation rate continues to be higher than the guarantee fee yield.Under the current market environment,how the state-owned guarantee companies can play the role of policy support,continue to help the development of small and medium-sized enterprises,but also to ensure their own sustainable and healthy operation,has become a difficult problem facing the entire guarantee industry.Shandong D Financing Guarantee Company is a provincial-level state-owned guarantee institution which has been established for nearly 20 years.It has made important contributions to the economic development of the central and western regions of Shandong Province,from the initial stage devote to support HeZe to the development of business in the whole province.Under the influence of the overall market environment,D company also needs to solve the problem of how to play a public function under the sustainable development model.With the help of strategic management theory and diversification theory,this paper analyzes the internal and external environment of D financing guarantee company,the advantages and disadvantages of D financing guarantee company,and puts forward a solution to this problem through diversification development strategy.D Financing Guarantee Company should take the guarantee business as the center,optimize the combination of business modules through the loan business,investment business and asset management business,make full use of its own advantages of project resources of small and medium-sized enterprises in Shandong Province,cultivate in depth,improve the company's business income,increase the risk resolution means of compensation projects,and reduce the risk.The role of low compensation loss.Finally,in order to achieve the above diversification strategy,we should implement measures such as increasing the scale of capital,adjusting the organizational structure and adjusting the human resources policy.