| China is a developing agricultural country.And agriculture plays an important role in national production.Under the background which China's economy has entered the new normal,traditional agricultural development faced new challenges,such as shortage of agricultural resources,low production efficiency,and constraints on the ecological environment.The key to solve the problem is to speed up the transformation and upgrading of traditional agriculture,to achieve the green development of agricultural production management and sustainable use of resources.The Agri-IoT is a comprehensive application of a new generation of information technology in the agricultural field,and it promotes the transformation of traditional agricultural production into a refined and intelligent direction.The agricultural enterprises play an important role in the modern agricultural industrial system.It is also the key to realizing the industrialization of agriculture.Therefore,analyzed the status quo of application of IoT technology and summarized the factors influencing the adoption of IoT technology in agricultural enterprises.It has important guiding significance for advancing agricultural modernization and enhancing the comprehensive competitiveness of agricultural enterprises.And the main research contents of this article are as follows:(1)Explained the background,purpose and significance of this study.The paper summarized and analyzed the relevant literature on the adoption of agricultural IoT technology and information technology,and proposed the research methods and ideas.(2)This paper summarized the influencing factors in the research literature on IoT technology/RFID adoption.Based on the TOE framework model,determined the influencing factors of IoT adoption for agribusiness.Technical dimensions includes complexity,compatibility,perceived costs,perceived usefulness/performance expectations.Environmental dimensions includes external pressure,policy support,and environmental uncertainty.Organizational dimensions includes top management support,IT capabilities,and corporate high-level IT literacy.Then constructed a theoretical models for the adoption of IoT technology in agricultural enterprises.And defined the variables and designed questionnaire.(3)The paper obtained data through structured survey questionnaires,and used SPSS19.0 software to perform descriptive statistics,reliability analysis,validity testing,hypothesis testing,etc.And the following conclusions are obtained:1)The government support and external pressures were significantly related to the top management support.Uncertainty was not related to top management support and IT literacy;2)Perceived benefits were significantly related to top management support and IT literacy,and the top management support was affected by IT compatibility;3)The top management support and high-level IT literacy were significantly related to intent of IoT adoption.And IT resources do not directly affected the willingness of IoT adoption;4)The government support was significantly related to intent of IoT adoption;5)Perceived benefits was significantly related to intent of IoT adoption,and the greater the perceived benefits,the higher willingness to adopt.(4)Based on the problems found in empirical research,combined with the particularity of the application and promotion of IoT technology in the agricultural sector,the government and the agribusiness were proposed to promote the adoption of technology for the adoption of the IoT technology of agricultural enterprises.For the government: 1)To strengthen policy support and guidance;2)To improve and perfecte the laws,regulations and industry standards;3)to strengthen application demonstration to play a leading role in radiation.For the agricultural enterprises: 1)To increase the awareness and participation of senior management personnel in enterprises;2)Innovative production service model to play brand effect. |
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