Research On The Matching Of Business Model And Financial Strategy

With the rapid development of the Internet,e-commerce has grown strongly,and traditional retail enterprises are increasingly being seized by e-commerce.Although in the traditional business model,companies have achieved good results;but under the impact of the Internet,facing business difficulties,traditional retailers have started to innovate and innovative business models appear.Any business model transformation requires the support of financial strategies.Business model and financial strategy are inextricably linked.The performance of an enterprise depends on the common matching of business models and financial strategies.This paper used the case study method to conduct longitudinal case study on the matching of the business model and financial strategy of Gome between 2009 and 2016 and the impact of the matching on the performance,then explored the matching effect of the business model and financial strategy at different stages,thus constructing a dynamic matching model of business models and financial strategies.It's found that under the traditional business model,companies are not ideal for matching tightly-contracted or expansion-type financial strategies.Only those companies that match robust financial strategies have the best performance.However,due to its own limitations,the traditional business model is no longer applicable to the development of the traditional retail industry under the background of the Internet.If an enterprise wants to continue its development,it must turn into an O2 O business model.Under the new business model,the use of an expanded financial strategy has a positive effect on corporate performance.