The Matching Between Asset Operation Model And Financial Strategy Of Suning Commerce

With the development of internet technology and the change of business environment,the heavy asset model of traditional retailers which lives by increases physical stores faces significant challenges,the light asset model which focus on online platform construction and service functions has become new transformational tend.Whether can traditional retailers make the transition to light asset model not only influenced by external environment but also limited by financial targets,depends on whether asset operation model can match financial strategy.Therefore,how to choice scientific and reasonable financial targets and concrete implement path to achieve the high matching of the asset operation model and financial strategy is important in the process of transition.Based on the review of the literature,this paper uses the method of the theoretical deduction and induction to establish the connection between asset operation model and financial strategy,and what's more,building frameworks to analyze the match relation and match degree of asset operation model and financial strategy by sorting out related theory of asset operation model,financial strategy and the relation of them.Then this paper chooses Suning Commerce as the case research object,which is the typical of enterprise of China's retail industry.Further more,this paper analyze the matching relation between asset operation model and financial strategy of Suning Commerce and explore the method to improve the matching degree.The conclusions of this paper are as follows: Firstly,there is matching relation between asset operation model and financial strategy and the relation contacted with resource factors,besides the matching degree can be evaluated by the tendency of the difference value between realistic indicators and planning indicators of enterprise financial performance.Secondly,although the tendency of the transformation of retail industry is light asset model,the matching degree of Suning Commerce' asset operation model and financial strategy is relatively lower.One of the main reasons is the low efficiency rate of allocation of light asset resources such as brand,chain and technology.Another reason is that the superiority of light asset profit model is not prominent.Thirdly,methods which used to improve matching degree include: strengthening the brand construction,improving the supply chain,controlling the cost of develop technology,adjusting the operation project,optimizing the marketing model.The main innovations of this paper are list below: This paper not only establish the framework of matching relation between asset operation model and financial strategy but also build the evaluation framework of matching degree.The analysis of asset operation model is from the finance factors in terms of dualism.This paper interprets the matching mechanism of asset operation model and financial strategy and solves the problem of matching degree evaluation,which provides new thought and method than in the past.The contribution of this paper is that providing references for transformation of similar enterprises which want to improve the matching degree of asset operation model and financial strategy.