The Study On The Matching Relationship Between Business Model And Financial Strategy From The Perspective Of Value Creation

The 21st century has entered the era of Internet and digital economy.The development and wide application of information and Internet technology provide an opportunity to create a new trading mode.Digital economy greatly weakens the power of traditional economies of scale and scope,and provides an opportunity for enterprises to explore new ways of value creation and acquisition.Business mode innovation is an important way to mold new rules of the game.Because of the common purpose of profit,there must be a logical link between business mode and financial strategy.This paper takes DANG as an example to explore the relationship between business model and financial strategy from the perspective of value creation.The research contents are divided into two parts:theoretical framework and case analysis.On the theoretical framework,the paper concludes three dimensions of business model financial research from the perspective of business model elements:resource allocation,profit-driven,value creation.The content of investment strategy starts from three aspects:investment scope and assets,investment duration and operation risk.The content of financing strategy is from three aspects:capital structure,financing mode and financial risk.Finally,the framework of financial strategy and business model should be built.In case analysis,DANG is chosen as the research object.DANG's current business model is "self-reliance plus platform supplemented".When DANG network provides part of long-term funds for short-term investment use of conservative financing strategy,and ignores the heavy assets,unsuccessful diversification of conservative investment strategy collocation,operating risk is low,financial risk is also low.However,in the e-commerce industry,both self-owned and platform-based business models are pursuing the expansion of market share.When DANG cautious and conservative financial strategy pursues the immediate interests,it is unwilling to sacrifice money to achieve expansion,which does not match the business model,resulting in the backward development of enterprises,and eventually faces the situation of possible sales.The conclusion of this paper is that business model and financial strategy are closely related,when financial strategy and business model match,it will create value for enterprises;when financial strategy and business model do not match,it will hinder the development of enterprises.Thus a new path of enterprise value creation is obtained:designing the appropriate business model and choosing the appropriate financial strategy to match.