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Research On The Development Strategy Of Ordos Yundong Agriculture And Animal Husbandry Investment Development Co., Ltd

Posted on:2019-07-10Degree:MasterType:Thesis
Country:ChinaCandidate:T Y ZhangFull Text:PDF
GTID:2439330548987274Subject:Strategic management
Abstract/Summary:PDF Full Text Request
With the rapid development of our national economy and the increasing of people's living standard,consumers to carry out from the pursuit of quality of life to pay more attention to the problem of food and clothing,agriculture is not only to provide food to consumers,but as a way of the pursuit of quality of life.On the one hand,with the aggravation of global pesticide and fertilizer abuse and industrial pollution,with the change of the structure of people's diet to nutrition and health,put forward higher requirements on the quality of agricultural products and nutrition as well as pure natural.Under this background,the development scale of the agriculture and animal husbandry investment development company is becoming more and more large,but the market competition is becoming more and more intense.Erdos is a region rich in resources for agriculture and animal husbandry.The research on agriculture and animal husbandry investment and development company can satisfy the benefits of the company itself,and also help the local farmers and herdsmen to get rid of poverty.On the other hand,it can also provide more healthy green animal husbandry products for our residents.In terms of policy,the party and government have always attached importance to the work of agriculture,rural areas and farmers,and provide supporting policies for agriculture and animal husbandry related industries,so as to build modern agricultural industrial system and ensure sustainable development of agriculture.Based on this background,this paper combined with Cloud Dong animal husbandry Investment Development Co.,a case study of the enterprise development strategy analysis,the research mainly focused on the following four aspects: first,literature research on the development strategy of the company,and the PEST analysis,SWOT analysis and other commonly used tools are introduced;second,the Cloud Dong animal husbandry industry research management investment company;third,SWOT analysis tool to analyze the development strategy of the company Cloud Dong animal husbandry investment development by PEST analysis,and formulate complete development strategy;finally,put forward the feasible suggestions on the development strategy of the safeguard measures.Through this study,that the company Cloud Dong animal husbandry investment in the development of product innovation,brand marketing is the core in the process of enterprise development,the development of the company only insist on this track to be able to continue to develop and grow,to be able to occupy a place in the fierce competition in themarket.Through this research,to put forward the feasible development strategy for the development of Cloud Dong animal husbandry investment development company,to lay the foundation for the enterprise to enhance the market competitiveness.At the same time also help farmers and herdsmen Erdos areas of poverty and rapid development of the company Cloud Dong animal husbandry investment and development,and for China's residents to provide more health,green agricultural products,has certain social significance,this research also has a certain reference value for other similar enterprise development strategy.
Keywords/Search Tags:Husbandry, SWOT Analysis, Development Strategy
PDF Full Text Request
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