Based On The Business Development Strategy Of Huajin Securities Inner Mongolia Branch From The Perspective Of Financial Internetization

Internet finance is an emerging finance that integrates Internet technology,thinking and spirit into the financial business and relies on payment,cloud computing,social networks and Internet tools such as search engines and APPs to realize the business of financing,payment and information intermediation.The emerging field of combining the traditional financial industry with the internet.Its development has brought tremendous changes and profound changes to the financial industry.It has promoted the traditional financial industry to change its concepts,innovate modes,broaden channels and change services.With the gradual liberalization and support of policies,the securities industry is also actively innovating and vigorously developing explore and develop internet finance.For the securities industry,the impact of the Internet on it is not only the application of the cardinal means,but more importantly,the ecological reconstruction and reconstruction of the model brought about by the transformation of the mode of thinking.The combination of freedom and innovation in the Internet and the transformation and upgrading of securities companies inevitably leads to diversified,differentiated and dynamic Internet securities.In the competition in this emerging field,the original industry structure will be subverted and self-proclaimed.The best-in-class brokerage may also be eliminated by the market,while the positive transformation and rectification of small brokerages also have the possibility of overtaking.As the small and medium-sized brokerages in Inner Mongolia,Huajin Securities Inner Mongolia Branch enjoys favorable conditions such as capital support of the head office,policy encouragement and innovation,diversification of business,serious competition of industry commission,high proportion of brokerage intermediary services,Homogenization and other threats,the company faces good opportunities for development and serious external threats.This article reviews the development history of Huajin Securities Inner Mongolia Branch,focuses on the development of Internet finance in the securities industry at home and abroad,analyzes the development mode and future trend of Internet finance in the securities industry,and combines the competitive advantages,disadvantages and opportunities of Huajin Securities Inner Mongolia Branch Threatened to conduct research on the strategic framework and strategy of internet finance in HuajinSecurities Inner Mongolia Branch.It aims to integrate the online and offline resources,layout the mobile Internet,enhance their capabilities and implement differentiated strategies,prompting Huajin Securities Inner Mongolia Branch to seize the opportunity of Internet development,integrate online and offline resources,and meet multi-level and personalized financial services As the goal,customer experience as the standard implementation of product and service differentiation strategy to adapt to the changes brought about by the Internet financial model wave,to achieve business model and service concept breakthrough and innovation.