Operational Performance Analysis Of C-Type Securities Branch Of Caitong Securities

In the recent years,the profit for the traditional securities companies is very low,it is getting much more difficult to earn the profit,especially fat profit.The requirement of necessary for going to a large securities company to open an account is reduced.The cost for fancy,huge space and fully equipped A-type securities company is very high,it is not easy to cover the cost by low commission in this depressed state of the market.Meanwhile,according to the current circumstance,the competition is quite fierce in the securities company field,the traditional operation mode makes the margin down.The core measurement is how to reduce the cost in order to increase the profit,and improve the competition by innovating the executive way.Through analyzing new established Hangzhou Binjiang Branch of Caitong Securities Company,the study of company setting up and the state of operation,contributing to the possibility of operability and profitability for C-type securities branch,adjusting the new branch setting up strategy for the securities company,as to solve the two hard problem,to make the business more diversity and raise more profit,overachieving performance appraisal.By setting up C-type securities branch to work out the high cost and difficult to rise the profit,This paper mainly uses the research methods of the combination of normative research and empirical research,qualitative research and quantitative research,literature research.In this paper,the basic concept and classification of C-type securities branch are defined,Based on analyzing the construction and executive way of C-type securities branch,Hangzhou Binjiang Branch of Caitong Securities Company,this paper briefly describes it is possible to get the profit rising sharply,while C-type securities branch is profitable and competitive,it is much more easier to achieve performance appraisal.Finally,based on the above analysis,this paper puts forward five measures to improve the development for C-type securities company,first,optimization client service;second,emphasis on the importance of human resource;thirdly,the control of cost;forth,searching for the cooperation of other financial department;seizing the growing trend in the economic market,exploring the internet finance market.Throughthe above measurements,business can be more diversity and more effectively to raise the ability of high margin and being competitive,and achieve the diversified development for multiplying the profit.Start from the small branch,continuous optimization,with the diversified development and diversified profit mode,it is precious experience for the whole company to learn from.