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Research On The Improvement Strategy Of CT Bidding Agency's Core Competitiveness

Posted on:2018-06-20Degree:MasterType:Thesis
Country:ChinaCandidate:W Y ZhangFull Text:PDF
GTID:2439330548482955Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
Since the reform and opening up,with the rapid econ(?)t,the state has actively promoted urban and infrastructure construction,and the bidding agency industry has expanded rapidly.Bidding agency plays an important role in standardizing the order of market competition and optimizing the allocation of social resources.In recent years,China’s economy has entered a new normal,the economic growth rate gradually slowed down,the country gradually relaxed the threshold for the bidding agency tender agency market access,increasingly fierce competition in the industry,the industry problems,some enterprises in order to compete for market share,illegal operations,malignant competitive,corporate profits are diluted,seriously affect the sustainable development of the industry of tendering agent.Therefore,it is urgent to find out the reasons in light of the actual problems in the development of the industry,and put forward some measures to improve the core competitive ability of the bidding agency enterprises so as to realize the sustainable development of the bidding agency enterprises.This paper is based on the bidding and tendering agency and enterprise core competence theory,the CT bidding agent company’s external.environment and industry competition environment analysis,put forward the core competitiveness of enterprises to provide CT bidding agency "differentiated quality service",the competition strategy is to create a comprehensive Consultation Service Co specializing in the whole process".At the same time,we further analyze the existing problems of CT company’s core competitiveness,including:bidding agency service value-added capability is not strong,service convergence,standardization is not enough,lack of distinct brand advantage,failed to provide comprehensive consulting services of the whole process.The main reasons are the lack of professional personnel in the company’s bidding and consulting,lack of scientific information management means,and the insufficient cultural connotation of the enterprise.Finally,and lack of competition strategic target exists with CT company,from the creation of professional consulting service system,strengthen the whole process of enterprise business management level,strengthen the construction of professional personnel,improve the level of information management,build the enterprise brand advantages put forward concrete measures in five aspects,and effectively solve the problem of CT company core competitiveness,constantly to enhance the core competitiveness of CT company,to promote the healthy long-term development of the company.
Keywords/Search Tags:Bidding and tendering, Bidding agency, Service, Core competence
PDF Full Text Request
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