Research On Tourism Satisfaction Of Shibanyan Town In Linzhou City Based On Authenticity

Shibanyan Town,Linzhou city,Henan province,has been developing its tourism industry by relying on natural resources and cultural resources since the mid-1990 s.After years of development,it has achieved the social and economic development and the establishment of characteristic tourism brands.In 2016,Shibanyan Town in Linzhou city was listed as the second group of characteristic towns in China,and in 2018,Taihang Grand Canyon scenic area within the jurisdiction of Shibanyan town in Linzhou city was granted 5A scenic area.This paper take Shibanyan Town,Linzhou city as the research object,through the questionnaire survey to further grasp the importance of local tourists travel experience and satisfaction of travel experience,taking the original true theory,tourist satisfaction theory,the tourism experience theory as a guide,the integrated use of descriptive analysis,factor analysis,multiple regression method detecting and extracting the importance of tourists travel experience and the influence factors of tourist satisfaction.Through targeted policies,it is proposed to further expand the breadth and depth of local thinking on the development of tourism industry,strengthen the supporting role of cultural tourism industry in tourism development,promote the in-depth integration of local culture and tourism,and discuss the improvement of brand image,social effect and economic benefit of characteristic cultural tourism in the context of regional tourism.It is found the factors that affect the importance of tourism experience include The truth of natural life,The original truth of culture and art,and Natural experience and sublimation,while the factors that affect tourism satisfaction are the original ecological psychological demand,characteristic culture and cultural derivation.Multiple regression and descriptive analysis based on tourist satisfaction explored the relationship and function of related influencing factors.At the same time,according to this survey,this paper puts forward some countermeasures and suggestions.The first is to maintain the original development,that is,to adhere to protective development,respect and inherit history and culture,and at the same time,to enhance cultural characteristics,innovating cultural derivation,and develop tourism,cultural and creative industries.Second,tourists should be satisfied.In terms of tourists’ satisfaction,attention should be paid to tourists’ experience needs,to realize the activation of historical legends,to develop cultural products based on local characteristics,and to create festival mice tourism,etc.In terms of space-time dimension,complementary tourism products can be developed according to local conditions.Third,attach importance to publicity and marketing to keep pace with The Times,and to new media,guiding we-media,and give play to the publicity role of mainstream social platforms.At the same time,marketing methods have been innovated,and marketing plans have been made according to the tourism survey and big data analysis.Fourth,bring government’s function into full play to guide the construction of administrative infrastructure and top-level design,standardize industries,and activate industrial service industries.