Investigation Report On The Willingness To Participate In Farmers' Commercial Endowment Insurance In Heilongjiang Province

With the increasing trend of population aging and the increasing variety of agricultural management risks,the risk pressures of Chinese farmers are increasing.Under the background of weak social pension system and inadequate development of family care functions in traditional concepts,the importance of vigorously developing commercial endowment insurance has been highlighted year by year.At present,China's commercial endowment insurance is relatively mature in general,but there is a lack of insurance for the characteristics of farmers' life cycle.Carrying out research on the willingness of farmers to participate in commercial endowment insurance is conducive to understanding the willingness and influence factors of farmers' participation in commercial endowment insurance,reducing the pressure on social security funds,and improving the quality of life of farmers.Based on the survey of 817 farmers in Heilongjiang Province,this study used descriptive statistics to analyze the basic characteristics of the surveyed farmers and lay the foundation for the analysis of participation willingness.Logistic regression was used to analyze the influence of farmers' individual and family basic characteristics factors,production characteristics factors,income characteristics factors and willingness to participate on the willingness of farmers to participate in commercial pension insurance.Descriptive statistics show that farmers generally have a heavy economic burden and their income is unsustainable and their stability is poor.At the same time,farmers'enthusiasm for participating in commercial endowment insurance has a certain polarization effect on insurance substitution factors.In view of this,this paper uses logistic regression to conduct an in-depth analysis of farmers' willingness to participate in commercial endowment insurance.Logistic regression analysis shows that farmers' cultural level,marital status,land size,economic burden and other factors have a significant impact on the willingness to participate,and also indicate colmercial pension insurance.There is a certain substitution between social pension insurance and the service experience of farmers after participating in insurance,which significantly affects the farmers' willingness to participate in coumercial endowment insurance.Therefore,this paper suggests that the government and insurance companies should promote the promotion of the concept of commercial endowment insurance among farmers in two ways,increase farmers' awareness of participating in commercial endowment insurance,and transform the traditional concept of "nurturing children to protect the elderly".Government should increase the preferential policies of fiscal and tax subsidy policies,increase farmers' income,and thus improve the level of farmers' old-age security.Insurance companies should improve the service quality of insurance personnel,broaden the scope of services,and enrich the types of insurance products,so that commercial pension insurance products are more in line with farmers' production and management models and life cycle characteristics,and improve the level of farmers' old-age security.