The Research Of Yi Mu Tian Web Company's Marketing Strategy

With the rapid development of internet technology and electronic commerce,farm produce e-commerce has got great development.As a farm produce e-commerce,Yi Mu Tian Web Company was founded in 2011.With constantly external financing to fund,Yi Mu Tian Web Company has accumulated rich resources of suppliers and customers and high brand awareness during six years.However China's farm produce e-commerce is still at the growing stage,which various aspects are not mature.And Yi Mu Tian Web Company without competitive business model and farm produce e-commerce marketing strategy,which cause its slowing development,profits shrink and even lose money.Given this,based on the research of farm produce e-commerce marketing strategy at home and abroad.the paper analyzes the situation and trend of China'agriculture and farm produce e-commerce.Futhermore According to the actual situation of Yi Mu Tian Web Company,this paper analyzes its development strategy of Yi Mu Tian Web Company.Through PEST model analyzed Yi Mu Tian Web Company's external environment such as political,economy,technology as well as social culture and its influence.The paper analyzes the opportunities and threats,advantages and inferior position,and concludes the development strategic of Yi Mu Tian Web Company by using SWOT Matrix.Based on the market circumstances of Yi Mu Tian Web Company,this paper thinks that the comapny wants to go out of the developmcnt dilemma and obtain high profits and market share,it must adopt a series measures.Such as:establish correct market position,integrate the whole industrial chain,innovate its business model and brand promotion,form a competitive business model,work out effective e-commerce marketing strategies and so on.Wo hope the research of this paper can promote the development of Yi Mu Tian Web Company and other farm produce e-commerce companies.