Study On Farm Produce Marketing Model Of Suining

Abstract:As the developing of socio-economic, people’s living standard proves, people’s demand also proves. So, the claim of farm product quality proves, people need more high quality farm product. In order to improve the market competiveness of farm product, we should increase product quality, adjustment industrial structure, implement green marketing, network marketing and shape brand image. To find effective marketing model is the crux of developing farm product market.At present, farm product marketing model of China includes brand marketing, chain marketing, green marketing, network marketing and etc. These marketing models breaks with tradition, they are important to the healthy developing of farm product market. Each of these models has its superiorities and also fault, when we make our choice, we should make up our mind according to the actual situation.In recent years, relying on profuse nature resources an correct strategy, the farm product marketing of Suining has acquired rapid progress,But, there are also many problems. For example, our government puts in little money at agriculture infrastructure, it’s short of professional and technical personal and etc. According to Suining farm product market current situation, we should form farm product brand marketing model and network marketing model, at the same time, we should also pay more for agriculture infrastructure and bring up more technical personal. And then we can realize the healthy developing of Suining farm product market.