Study On High-value Added Farm Products Marketing

Accompanied by the rural industrial structure adjustment in China, scale of production ofhigh-value agricultural products is developing rapidly, due to its quality advantages and distinctiveselling point, more and more widely accepted by the masses of consumers and, in recent years, rapiddevelopment of the markets of agricultural products in the market segment. Marketing of high-valueagricultural products different from regular sales of agricultural products, involves many downstreamindustrial chain. Technological innovation, but also areas of creative, cultural and creative.Because ofthe particularity of the market, the traditional marketing model cannot fully meet the market demand ofagricultural products, operators often find it difficult to precise positioning of high-value agriculturalproducts features, goals cannot be an accurate grasp of consumer psychology and consumer habits.This by on both at home and abroad agricultural products market of large research and in-depthanalysis, especially used consumer questionnaire investigation, case analysis, and marketing modecomparison, and and micro-economic analysis, method, on high added value agricultural productsmarket of focus research, explained has high added value agricultural products different of industryState form, demonstration has to personal and group for different consumption groups of needs features,and on high additional agricultural products of several typical marketing mode: wholesale market sales,and store sales, and gift company marketing, and network marketing, and Membership features anin-depth analysis and comparison of marketing. On this basis, presented the current problems in thehigh value-added agricultural products marketing, and proposes appropriate countermeasures.