Research On Marketing Strategy Of CS Professional Cooperatives

Farmer's income mainly comes from agricultural production,namely,raw products including plants,animals and any other products.Some traditional industries in China,especially agricultural industry has been struck heavily in today's heating competition.Confronting such hard competitive condition,in addition to adjust agricultural internal structure in time,it's a must to build cooperative organization and to strengthen the marketization of agricultural products.Thus farmers earn more with more competitive farm production.Many privates and enterprises market agricultural production via commercialized measures to add value to it and to increase their income.Therefore,it is of vital importance to make farm produce more profitable while its fundamental position is solicited.Mengcheng CS Cooperative,located in Liba town,Mengcheng County,ties farmers with market closely and improves traditional family-based production greatly,which resolve the risk of marketization and promote agricultural development significantly.Despite its success in structural adjustment and exploration of market potential,CS Cooperative has a long way to meet the demand of a further developed market because of its slow promotion highlighted by this era of marketing economy.To enhance its competitiveness,more attention ought to be paid to manageable micro factors concerns the marketing of rural production.CS's advantage of its brand is of help to its expansion.On the basis of a general investigation on CS's current marketing condition,this article,by borrowing theories about marketing management studies,make a proposal on marketing measures to make CS function better.CS Cooperative is expected to seize the chance and complement itself with better marketing tactics.Through this article,its thoughts is likely to be liberalized more,operation renewed and scale expanded.CS hence is able to bring more tangible benefit to the farmers and promote the agricultural development in Liba,Mengcheng.