Research On The Innovation Of The "Internet + Tourism Transportation" Business Model

Since the advent of Internet,the rapid development,promote the development of various industries,has changed people's living habits and consumption habits.Internet technology is more crowded in our lives,and the production of enterprises,people's lives are inextricably linked.On March 5,2015,Premier Li Keqiang in the"government work report",the role of the Internet to promote the social economy,and affirmed the important influence on the social life and the development of the Internet technology industry from the strategic level.In this meeting,Prime Minister Lee proposed a "Internet plus" concept,meaning and application of the Internet technology throughout all industries,many Internet +X".Modern agriculture,finance,manufacturing,tourism and transportation can make use of Internet technology to improve their own development and broaden the channels for industry development.The use of Internet technology is very extensive,with the characteristic of natural fusion,with a large number of "Internet plus" to know the concept of new industry gradually formed,has been active in social economic market.The background of this first chapter in the development of the Internet,this paper expounds the present situation of tourism and transportation industry put forward the"Internet plus" tourist traffic which is a new business model.The Internet,traffic and tourism three independent elements were analyzed separately from the development characteristics of their industry,and find out the related relation,put forward the concept of "Internet plus travel"for the first time..The second chapter elaborated the concept of "Internet plus travel",and put forward the basic theory of symbiosis theory,sharing economy theory,innovation strategy theory,the theory of business model "in this argument.The third chapter lists the basic business model Internet plus tourist traffic,and makes specific analysis.In this chapter,the author reveals the origin of"Internet plus tourist traffic" phenomenon,and its manifestations.For example:travel online ticket booking,tourist city navigation system,data management platform and so on.These examples can help the readers clear understanding to "Internet plus travel" scenes of the use of Internet technology,has been widely used in enterprises,people,all aspects of social life.The fourth chapter is the analysis of typical cases,this paper selects the Yunnan local well-known enterprises North Central tourism transportation group as a typical case,and combined with the actual situation of the enterprises,for the development of enterprises "Internet plus travel" this business model by SWOT analysis.According to the analysis,this paper lists a series of specific measures and policy recommendations to realize the value of tourists and promote the transformation and upgrading of tourism industry.The fifth chapter is the summary and outlook of the whole thesis,put forward passenger transport enterprises in the development process of the business,in the process of transformation and upgrading,the Internet must rely on scientific and technological means,to inject vitality into the development of enterprises,development prospects and new space.