Study On Impact Factors Of Business Model Innovation Of Internet Logistic O2O Based On Fuzzy Comprehensive Eveluation Method

With the development of the Chinese economy,China has entered into a new period in 2016.Logistics still is the one of the most important industry in Chinese economy system and one of vital strength to improve our economy.Our Logistic industry is far away distance compared with advanced contries in the world.How to improve our effiencies,drop the cost and improve the quality in logistics,is a very important subject.Research on the new business model has a vital meaning to improve the logistic company strength and to adapt the developing market.Internet logistic O2 O business model is a new trend in traditional logistic industry to improve the efficiency.This kind of model could integrate resources of the small and mini logistic companies to improve the efficiency and drop the cost.How to design this kind of new business model? At first,we should clearly understand what kinds of factors impact on the business model and how these factors impact on the model.The analysis on the factors should be the base of create a new business model.Based on the questions and research on business model,logistics,O2 O,we conclude that most innovations in business model are focus on the technology and service.And we also found that little theory can fit for internet logistic O2 O business model impact factors.Therefore,this paper used the mixed research ways,that combind qualitative analysis and quantitative analysis.We use the research theory and case study to make qualitative analysis.This paper summarized the inpact factors on internet logistic business models by searching the theory of business model,the new business model in logistic industry and O2 O business model articles.Based on the research,we focused on the subject of traditional logistic industry,took the theory of impact factors of business model for reference.For further verifying these factors that impact on business model innovation,we take the case KX Company for study and survey.Use the comprehensive fuzzy evaluation method to carry on the quantitative research to these influencing factors,combined with an actual case to verify the analysis.At last,the paper gives some advice based on the research on impact factors of internet logistic O2 O business model innovation.First,as the national policies provide more and more support to logistic industry,we should inhance our innovation and awareness to grasp the good opportunity to develop companys' own business.Second,with the development of internet,small logistic company should adapt the trends,design and create a new costumer-needs-oriented business model.Third,the internet logistic company should improve the user experience by their own business strength.Four,face the problem of(last one mile)O2O,logistic company should focus on the talent development and inhance the resources for the countryside and small cities.At the end of the paper,shows the limitations of the paper and give the logistic company some ideas and directions for business model research.