Studies On The Development Strategies Of The Rural E-commerce Industrial Park Of Taojiang

With rapid development of the global economic integration,Informa tion technology has penetrated each area of working,living,economic de velopment and social construction for humanity,informationization beco mes the inevitable trend currently.Practice of development of industrial modernization demonstrates that:successful lessons attained from informa tionization under industrial modernization construction should be drawn u pon rural economic development,which could be accelerated,amidst the process,to development rural E-commerce,a typical development pattern,rises in response to the backgrounds of informationization.Developing rural E-commerce plays a vital role in uplifting the leve l of economic development in rural areas and expanding the rural resourc es’ circulation channel,at the meantime,it has a profound effect solving the “Three Rural Issues”.Taojiang County won the title of National Ecommerce-into-village demonstration county in 2015,which means it has achieved some accomplishment in developing rural E-commerce,in cont rast with the coastal areas,is still at the initial stage to explore.This disser tation takes the rural E-commerce industrial park as the object of study,c ombined with its developmental status quo,uses SWOT analysis methodo logy,to analyze its own qualification,internal and external environment a nd key factors influencing the development within the park.This dissertation includes five sections:Section 1: Mainly introduce the research background and significanc e,actuality both home and abroad,research mentality,research method and feasibility analysis.Section 2: Introduce conceptions about rural E-commerce and E-co mmerce industrial park.Section 3: To analyze the current beings of the rural E-commerce ind ustrial park of Taojiang County,throughout investigations,to analyze the developmental backgrounds,basic information,agricultural product resou rces and main achievements.Section 4: Apply SWOT Model to dissecting the competitive strength,competitive weakness,strategic opportunity,and strategic threat of the rural E-commerce industrial park of Taojiang County,based upon the results to reach some conclusions.Section 5: To analyze the existing problems along with development of the rural E-commerce industrial park of Taojiang County,dig out the reasons behind these problems,offer proposals and advice on how to promote healthy development of the rural E-commerce industrial park of Taojiang County.