Research On Development Orientation And Implementation Strategy Of ZT Industrial Park

At the present time of sino-us trade war and global epidemic,all kinds of government platform companies are eager to develop the industrial park.On the one hand,it is necessary for the development of the industrial park,and on the other hand,it shows the government’s will to develop the industrial park.The state-owned assets can not only make the scale of state-owned assets bigger and stronger,but also guarantee the industry support and the carrier of sufficient scale,but also guide the strategic industrial agglomeration through the linkage of assets,capital and resources,you kill three birds with one stone.The spread of the epidemic situation,all kinds of state-funded parks in the stability of the local economy and for the benefit of the mainstay of the real industry completely highlights the role.However,it is a comprehensive management science to give full play to its own advantages,make a good project orientation and promote local development.Therefore,this article takes the ZT industrial park as the research object,through the SWOT qualitative analysis and the establishment of the Quantitative analysis model,has carried on the system analysis and the dissection to the ZT industrial park strengths and weaknesses and the opportunity threat,according to the calculation results of SWOT strength,Strategic Orientation Angle and strategic intensity coefficient,this paper determines that the strategic type that ZT industrial park should choose is the positive strength strategy,according to the expert scoring method,the first round is scored,then the weight is added to score,and the total score determines the industrial orientation of ZT industrial park,mainly the two directions of cross-border e-commerce and digital economy.Finally,on the basis of the conclusion of the industrial positioning analysis and the current situation of ZT industrial park,the industrial chain is broken down in each of the two industrial directions,and the key customers are analyzed and dissected to formulate the corresponding industrial introduction strategy,build a new model of“Capital + Industry Fund”to form a closed-loop industrial chain.At the same time in supporting strategies to improve small transport,improve the business environment,so as to solve the development of ZT industrial park predicament.