A Research On Business Process Reengineering Of Operation Management In C Life Insurance Co.,Ltd. Fujian Branch

In recent years,the insurance industry has developed rapidly,and the insurance companies have invested a lot of energy in operation and management.Although the C Life Fujian branch has been in the leading position in the operation management,with the development of scientific and technological progress,it is particularly urgent for Fujian branch and even the whole C Life to re-examine the status of company management,find out the existing problems in the operation management and improve with advanced management techniques.This paper uses the research method of combining theory and practice,firstly introduces the development and implementation of BPR and the factors that determine the success of BPR from the theoretical point of view,then through the analysis of the existing processes,identify the bottlenecks encountered by "personal long-term insurance processing" and"counter policy service" these two business processes that require manual work.In the improvement of insurance data entry business processes,the company adopted the insurance data entry outsourcing and electronic application,the transformation is mainly reflected in the use of external human resources and internal front end human resources to replace the company's internal operation human resources in data entry work.In the counter service business process reengineering,the company adopts electronic customer self-service construction project based on the Internet,compared with the old process,the project completely broke the shackles of time and space,eliminates non-value added processes for the company and non-essential processes for the customers.Finally,this paper evaluates the effectiveness of the BPR project.The results of this study show that not all manual work can be directly replaced by information technology,enterprises should fully understand the importance of process management,for enterprises,progressive reengineering will be more appropriate.The research of this paper has some practical significance for the insurance company to carry out operational management business process reengineering in order to improve business processing efficiency and improve customer service satisfaction,hoping to provide some valuable references for the insurance industry and other industry operation.