Research On The Development Strategy Of Temir Cashmere Company

China is the main export country of cashmere and cashmere products in the world.With the twenty years developing,the civil cashmere industry had changed from the advantage of cashmere material to the advantage of the cashmere product.With the gradual relaxation of policy and market gradually opening up,cashmere products has been booming.However,in the case of increasing market competition and industry standards and improve the cashmere products companies facing a shift from extensive development to the refinement and development of long-term development strategy is very important.Te Mier Cashmere Company as the operator of many years of cashmere products companies has not developed a clear and detailed strategic planning,a variety of business issues in the case by the external macro environment and market industry environmental impact,profits decline and even affect marketing share situation.On the basis of the theoretical comb,a summary of the Te Mier Cashmere Company's is developed its process and business.Corporate strategic environment theory,theory of competition in the industry structure and corporate strategy level theories on the current course of business of the Te Mier Cashmere Company in which the Company's internal and external business environment,industry status and Te Mier Cashmere Company have strengths,weaknesses,opportunities and threats of the sort.On the basis of the Te Mier Cashmere Company status and business environment analysis,positioning and target several aspects of the guiding ideology and principles of management strategy and management strategy summarizes Te Mier Cashmere Company is a prerequisite for the development of business strategy,and from a cost leadership strategy,producing alienation strategies,objectives focus on four aspects of strategy and international strategy summarizes the focus of the Te Mier Cashmere Company's current management strategy.In this paper,Te Mier Cashmere Company's business strategy to develop the implementation process and safeguards,including strategy formulation process,including strategic launch phase,the strategic planning stage,the strategic operational phase,and strategic control stage;strategic security measures,including corporate culture,organizational systems,human resources,sales channels and risk control of the five aspects.Finally,the conclusions and summary of papers.From the two aspects of internal and external environment analysis of the Te Mier Cashmere Company's operating situation,this paper puts forward strategic planning measures.In theory,the idea is an improvement of the existing business strategy research,such research is rooted in the internal and external environment of the enterprise in which,more in line with the practical needs of the company.Te Mier Cashmere Company's business strategy from a practical sense,as a typical case,the analysis of its internal business and external business environment and opportunities for Te Mier Cashmere Company's business strategy planning and advice,Te Mier Cashmere Company's specific business strategy technology,more in line with the company's future development needs,to enhance the competitiveness of companies,with reference to other small and medium-sized cutting tool companies.